LED light boxes are a great marketing instrument. Surprisingly, they are quite underused. LED light boxes are perfect for promoting directly to customers with eye-catching and visually-pleasing advertising. The awesome thing about them is that when used indoors, they can also greatly enhance the beauty of its surroundings. So whether you have a shop or a restaurant or a bar, the LED light box will be the perfect accessory for you.
But you have to be smart when marketing with LED light boxes. They can work wonders for your print marketing but they still need to be carefully planned and executed. So here are 4 quick tips on how to get the most out of LED light boxes as part of your print marketing strategy:
1. Defining their purpose
LED light boxes can be used for a variety of purposes. You can use them for advertising a brand new product, or if you are a restaurant, a new item on the menu. Or, you can use them for promoting a new offer. For example, in a bar setting, you can use them to promote an offer on drinks or for communication about happy hours. You can even use them as a tool to enhance your place’s look and feel by including graphics that will complement its style. Make sure you have a clear vision of what you want to achieve from the beginning and use them accordingly.
2. Using quality artwork
When marketing with LED light boxes, choosing high-quality graphics is perhaps the most important part of the strategy. Poor artwork and graphics can really ruin the whole experience for anyone who sees them. Make sure that you have a high-resolution image, without any crops, with correct bleeds and margin so that you don’t compromise with the visual quality. Also, if possible, refrain from using too much white in your design. Darker and contrasting colours are a comparatively better choice as using too much white can result in exaggerated brightness.
3. Choosing the right place
Picking the right spot for your LED light box is an art in itself. It shouldn’t be placed too close where people are going to sit or too far away where it’s not visible. You have to place it at a prominent spot, where it can grab the attention without being too intrusive. Also, make sure that it is visible from different angles and corners of your store so people can see it, even if they aren’t actively looking for it. It can take some time and planning to find the right spot for your LED light box but it’s well worth the effort.
4. Limiting Information
Whether it’s text or graphics, using too much of anything can ruin its design. It may be tempting to put all of your favourite artwork or all of the new promotions in one place, but it will do more harm than good. Adding too much information can take away from its visual appeal and can make it more distracting than charming. So, if you are running a new offer or promoting a new product, you can just include the relevant information in the design and can add a ‘Contact the store manager for details’ at the bottom. This will leave space for the rest of your design and will actually help you identify potential customers.
If you are looking for awesome LED light boxes for your business, then we are here to help. We, at Gorilla Printing, are experts in producing high-quality LED light boxes in the NYC area. Our ultra-slim light boxes are perfect for in-store promotions and advertising. Made from durable aluminium framing with powerful backlighting – they are perfect for all variety of locations including bars, restaurants, stores and more. Choose Gorilla Printing for all your large format printing requirements.