Media Buying

Media Buying

Media buying refers to the procurement of media and inventory. In advertising, essentially this refers to negotiating and booking placement for your advertisements. Large format advertising including billboards, bulletins, TV, magazine and newspaper advertising is organized by media houses; spots are booked in advance for commercials and often involve complex negotiation between the design agencies and media houses.

Gorilla Printing has years of experience in media buying, coupled with our extensive years of printing large format campaigns including billboards, wheatpasting and stadium advertising. Our team work hand in hand with your graphics designers to find and implement advertising placements and get them to market. We specialize in media buying services for both agencies and advertisers. Big or small, Gorilla Printing can help you get your campaign in front of the right eyeballs.

The Gorilla Printing relationship involves working directly with your team to immerse ourselves in your marketing goals. We can help with consulation and strategy on the entirety of your campaign, from printing techniques, to media placement and advise on the right types of products to suit your campaign. Working directly with media houses, our team can help buy the right type of media to target your consumers directly – by working directly with the team who can print your intended campaign products, you can cut costs by dropping another of the many hands your campaign must go through to get to market. Talk to one of our trusted media team members today.